Showing Signal
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How Showing Signal Works

ShowingTime fires a confirmation. Showing Signal catches it, updates your CRM, and sends your follow-ups — before you're back in the car.

The Problem

ShowingTime stops at the confirmation. You're left to do everything after.

No native webhook. No Zapier trigger. No post-showing automation — by design. Zillow built ShowingTime for scheduling, not selling. The follow-up gap is structural.

No native webhook or post-showing trigger
No Zapier connection (by design — Zillow owns ShowingTime)
Feedback requests require manual follow-up
CRM stays stale until you open a tab
Every confirmation automatically captured
CRM updated in real time — no tab required
Email sequences fire on schedule
Cancellations and reschedules handled automatically
The Fix

Showing Signal sits between ShowingTime and your CRM — and handles everything in between.

One connection. Every ShowingTime confirmation becomes structured data, a CRM update in Follow Up Boss or kvCORE, and a timed follow-up sequence — automatically.

What the gap actually costs you

Without Showing Signal

Showing ends at 2:00 PM. Agent drives to the next one. The feedback request never fires. The buyer's name sits buried in a ShowingTime email thread. By Thursday, the moment's gone and another agent already has the relationship.

With Showing Signal

Showing ends at 2:00 PM. At 5:00 PM, a feedback-request email lands with the buyer. At 6:00 AM the next day, the CRM shows deal stage updated. Agent wakes up to a warm lead — before they touched a single keyboard.

What happens the moment a showing is confirmed

🗓
ShowingTime Confirmation
buyer + property + time
intercepts
Showing Signal Middleware
Parses, enriches, and routes the event
triggers
🗂
CRM Update
Instant
✉️
Email Sequence
T+3 hrs
outcome
🏠
Deal Progresses
Buyer engaged · CRM updated · Nothing missed

The default follow-up sequence

Every timing, message, and channel is configurable. This is what fires out of the box.

T+0CRM
Contact record updated instantly
Deal stage, showing count, property notes, and assigned agent written to your CRM the moment the confirmation fires.
T+3 hrsEmail
Feedback request
One-click response form. Buyer's answer updates the deal stage in your CRM automatically.
T+24 hrsEmail
Nurture follow-up (if no response)
A second touch only fires if the buyer hasn't responded. Optionally include a comparable listing.
T+3 daysEmail
Long-tail nurture
Market update or new listing alert based on the buyer's saved search — keeps you top of mind without pressure.

What happens if a showing is cancelled or rescheduled? Showing Signal detects cancellation and reschedule events from the same inbound email stream and suppresses or re-queues the associated workflow automatically. CRM fields in Follow Up Boss or kvCORE update to reflect the new status. If ShowingTime changes their email format, we update the parser on our end — your sequences keep running without any action from you.

Already have a VA handling follow-ups? Showing Signal doesn't replace your VA — it handles the mechanical part so your VA spends time on conversations, not data entry.

Worried about ShowingTime changing their email format? We monitor it for you. If anything changes, we update the parser. Your sequences keep firing — not your problem.

Ready to run your first automated sequence?

Pick a plan, connect ShowingTime, and your next confirmation triggers everything automatically.

14-day money-back guarantee. No questions asked.